Circular Economy

What is the circular economy model good for?

The circular economy is a resilient system that is good for business, people and the environment. It integrates every stage of a product’s lifecycle, from the moment it is designed until it becomes waste, and how post-consumer materials can be re-introduced in the manufacturing process.

Areas where the circular economy can be applied and developed include: biodiversity, city organization and management, climate, fashion, green energy, finance, food, waste and resources management.


Today Ontario continues its efforts to move from a linear economy to a circular economy, where products and Blue Box Materials are designed to minimise waste and then to be recovered, reused, recycled and re-integrated back into product.

A key aspect of the circular economy is individual producer responsibility (IPR) Through IPR, producers take responsibility for collecting and managing their products and Blue Box Materials when consumers have finished using them.

The Resource Recovery and Circular Economy Act, 2016 outlines a framework for IPR ad established the Resource Productivity and Recovery Authority (RPRA) to regulate businesses and assure IPR compliance.

This is achieved through the setting of mandatory targets for the collection and recycling of products and Blue Box Materials.

Extending the life cycles of products

The circular economy is a production and consumption model involving sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products for as long as possible.

Annually, more than 1.3 Million tonnes of waste ITT/AV, Blue Box Materials and batteries are produced in Ontario. That’s why we urgently need to promote a more sustainable model.

H2C is playing an important role through our direct involvement in waste management.

The circular economy is more than just recycling

The circular economy model challenges the linear economy, which was based on take-make-dispose, and leads to excessive and unnecessary consumption.

The circular economy focuses on sharing, repairing, refurbishing, and recycling instead. The life-cycle of products is extended and waste is reduced to a minimum, as materials are kept within the economy wherever possible.

Circular Economy


1. Waste prevention, ecodesign, and reuse could save companies money while also reducing the total annual greenhouse gas emissions.

2. More durable and innovative products that will increase consumers’ quality of life and save them money in the long term.

3. Reducing pressure on the environment, improving the security of the supply of raw materials, increasing competitiveness, stimulating innovation, energizing economic growth, and creating jobs.


How can H2C support a circular economy?

Recycling transforms waste into resources (secondary raw materials) to be used in new product manufacturing. Innovative solutions to recycle waste and keep it in the loop has been one of H2C and Landbell’s commitments for over 15 years

Treatment of hazardous substances can avoid the contamination of soil, water and air, reducing pollution of atmosphere

Support companies/producers to develop circular products, increasing their potential for reuse and recycling, through various integrated solutions (compliance, waste management, take-back, consulting, software)

Invest in awareness campaigns to awaken circular behaviour by companies, associations and the population in general

Promote research and development projects that aim to implement circular economy solutions

Learn more about Green Alley Award